Attract more customers to buy from the company and to raise brand awareness through the creation of marketing campaigns.
Track segment market developments, create strategies, set up sales plans, and maintain partner relations.
• Preparing segment media and marketing plans and project managing the executions and reporting of these plans.
• Issuing briefs to media agencies & negotiating on behalf of the company
• Developing marketing programs for the segment and co-operating with marketing and sales colleagues based in London and other company’s countries in order to execute marketing plans including TV, print, radio, outdoor and digital media
• Identifying segment opportunities and developing marketing campaigns to differentiate from the competition in order to secure the growth of customer acquisition
• Leveraging internal and external resources to deliver compelling integrated marketing programs that include online and offline collateral, advertising, PR, sales tool kits
• Working closely and communicating with product, marketing and other departments in London and other company countries
• Carrying out promotions during events & attending events as required by the line manager
• Undertaking field visits for marketing, branding opportunities and organising customer feedback surveys
• Selling and marketing our products in respective countries ensuring the growth of segment
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